WEEK 03 / EIGHT-WEEK CURRICULUM

Auto Empires

Porsche, Aston Martin, Bentley, Bugatti, Pagani, Mercedes — the EV-to-real-estate bridge.

LEARNING

What you'll cover.

  • 01

    Map the six auto houses and their positioning vectors: heritage, performance, design, electrification.

  • 02

    Study the Dezervator car elevator at Porsche Design Tower as a single-feature pricing thesis.

  • 03

    Examine why EV transition pushed marques to monetise brand outside the showroom.

GUEST SPEAKERS

Voices in the room.

Marek Reichman
Chief Creative Officer, Aston Martin
Gil Dezer
President, Dezer Development
HOMEWORK

Ship the work.

  1. 01

    Pitch a fictional Lamborghini-branded tower: city, height, signature engineering move, target buyer.

  2. 02

    Write 300 words on why no Ferrari residence exists yet — and whether one should.