Fendi, Armani, Missoni, D&G, Elie Saab, Karl Lagerfeld — couture in concrete.
Translate seasonal collections into permanent interior decisions.
Understand the licensing structures behind fashion-branded buildings.
Audit which fashion houses protect their archive and which lease it loosely.
Choose a fashion house with no residence and design its first one in 5 mood-board slides.
Critique the Karl Lagerfeld Villas: is a posthumous brand a defensible asset?