Decoding the 30–40% uplift. Pricing models from Savills and Knight Frank.
Read a Savills branded residences report end-to-end and identify the four drivers of premium.
Build a comparable-set spreadsheet that isolates the brand variable from view, floor, and finish.
Stress-test the premium across cycles: 2008, 2020, 2024.
Build a 10-tower comp set in one city and compute the unbranded-vs-branded delta per square foot.
Forecast the premium for a hypothetical 2028 launch and defend it in one page.