Decoding the 30–40% uplift. Pricing models from Savills and Knight Frank.
Read a Savills branded residences report end,to,end and identify the four drivers of premium.
Build a comparable,set spreadsheet that isolates the brand variable from view, floor, and finish.
Stress,test the premium across cycles: 2008, 2020, 2024.
Build a 10,tower comp set in one city and compute the unbranded,vs,branded delta per square foot.
Forecast the premium for a hypothetical 2028 launch and defend it in one page.