Armani at Burj Khalifa to Aman New York's $180M record. Why brand became land.
Trace the lineage from the 2010 Armani Residences at Burj Khalifa to the 2022 Aman New York record sale.
Decode the architectural grammar a luxury brand brings to a tower: massing, façade language, lobby ritual.
Understand why developers stopped building anonymous towers and started renting narrative.
Pick one pre-2015 branded tower and write a 600-word post-mortem on why the brand chose that city first.
Photograph or sketch three lobbies in your city and rank them by 'narrative density.'