Side,by,side — yield, premium, brand equity, exit liquidity.
Build the four,axis comparison framework used by family offices.
Quantify exit liquidity: days,on,market across categories.
Identify the 'brand half,life' — how long a logo holds its premium.
Build your own 5,tower compare engine in Notion or Airtable and ship a public link.
Rank the 20 atlas towers by your own weighted formula and defend the top 3.