Side-by-side — yield, premium, brand equity, exit liquidity.
Build the four-axis comparison framework used by family offices.
Quantify exit liquidity: days-on-market across categories.
Identify the 'brand half-life' — how long a logo holds its premium.
Build your own 5-tower compare engine in Notion or Airtable and ship a public link.
Rank the 20 atlas towers by your own weighted formula and defend the top 3.