WEEK 06 / EIGHT-WEEK CURRICULUM

Jewel Towers

Bulgari Lighthouse, Tiffany — when the jeweler becomes the developer.

LEARNING

What you'll cover.

  • 01

    Why jewelry is the rarest of the four branded categories.

  • 02

    Decode the Bulgari Lighthouse jewel-form silhouette as marketing object.

  • 03

    How Tiffany's first residence reshapes the LVMH real-estate strategy.

GUEST SPEAKERS

Voices in the room.

Jean-Christophe Babin
CEO, Bulgari
Anthony Ledru
President & CEO, Tiffany & Co.
HOMEWORK

Ship the work.

  1. 01

    Design the floor-plate of a Cartier residence: what stays, what doesn't.

  2. 02

    One-page memo: should Hermès ever build a residence?